Following the pandemic, most of us have had to change how we do some things.
Plenty of business methods have had to adapt to the ‘new normal’. Digital Marketing strategies are one of the aspects that had to evolve to conform to today’s world, and this is especially important when you are just starting out.
Thankfully, digital marketing methods have emerged that render quick trackable results at a fraction of the cost we traditionally associated with similar marketing strategies.
Unfortunately, most business owners and managers are still oblivious to this new marketing frontier and the benefits it brings. Part of this ignorance is borne of the aversion and fear that some people have for anything digital-oriented.
However, contrary to expectations, these marketing methods are relatively easy to implement. They can be done by anyone, whether your business is a start-up or an already established multinational corporation.
Here are five of the most straightforward digital marketing strategies to help you navigate the new norm. These digital methods can be integrated into your already existing marketing strategy or used as a stand-alone strategy.
1. Cold calling
Forget the erroneous belief that cold calling no longer works. The truth is that cold calling gets a bad rap because most sales reps fail to get it right.
Also known as telemarketing, cold calling refers to the unsolicited pitching via phone calls to your prospects. Most salespersons are apprehensive of cold calls for the simple reason that their pitches might not yield any sales.
However, for starters, cold calls should be more than a sales pitch. Cold calling is an opportunity to obtain valuable feedback from your clients and prospects about the products they need.
Even as you communicate what you have to offer, do not forget to take advantage of the data harnessing opportunity it brings you.
Market research data is vital to how you will position your brand in the market, and cold calls are the perfect channel for you to harvest such data.
A properly handled cold calling strategy may yield as much as a 9.5% conversion rate.
If you are still averse to pitching to random leads, professional lead generation agencies such as SalesHive would be happy to handle the cold calling for you.
2. Email marketing
Email marketing is a digital strategy involving sending emails to a group of people in the hopes of converting them into sales.
Email marketing and cold calling are similar in the sense that they involve direct pitching to prospects. However, unlike cold calls whose audience is largely undefined, the email method targets warm leads or people who are more likely to purchase from you.
How do businesses get such leads?
The best way to get a credible email list is through an Email Services Provider (ESP). These are professional Ad agencies that offer a raft of digital marketing products, including email lists.
Some of these agencies may also handle email marketing for you if you so wish. The emails sent need to sound professional and deliver the right message to your audience.
Therefore, aspects such as the formatting and the tone of the email are essential. Overall, the email should aim at engaging your prospect first, then selling to them.
3. Affiliate marketing
Affiliate marketing refers to the setup where a brand pays a third party to advertise its product on the third-party’s online platform.
The third party, in this case, maybe a blogger, website, or even apps. In this arrangement, the third party makes a commission every time their Ad yields sales.
Therefore, for a successful affiliate marketing campaign, you need to pick a third party, preferably one with an ad creator, whose audience is likely to consist of your target niche market.
The idea here is to have the affiliate marketer (third party) drive traffic to your site/ shop, which (hopefully) convert into sales.
Since they stand to make money out of the arrangement, the affiliate marketer will also be keen on promoting your brand the best they can.
4. Search Engine Optimization
Search Engine Optimization (SEO) is a digital marketing strategy that ensures your brand’s visibility online (more info). It refers to the use of specific methods and tactics to ramp up web traffic to your online shop or website.
One of the key ways you can optimize your website is by having its content structured in a mobile-friendly manner. That means making it easy to navigate and read both on PC and mobile devices.
In the first quarter of 2021 alone, 54.8% of global online traffic was through mobile devices (excluding tablets). That is according to data supplied by statista.com. Therefore, how your brand looks from a mobile phone matters a lot.
Another SEO method is done by publishing rich, relevant content on your website for your online visitors.
That serves three purposes. Firstly, depending on the usefulness of your content, it improves your site’s web ranking and identifies you as an expert in your area of operation.
Secondly, good rankings boost your web traffic as search engines will direct online visitors to your site whenever they search for your products. Lastly, it leads to greater conversions on account of the high traffic.
5. Chatbot marketing
Chatbot marketing is the use of computer programs to issue automated responses to common customer queries.
The chatbot (or ‘bot’) mimics a human being and addresses your prospects’ queries at all times. This kind of marketing ensures that your brand is constantly in touch with its clients and can respond to them around the clock.
On the one hand, chatbots alleviate the number of duties you need to assign a human worker, thus saving you from retaining a vast customer care team.
On the other hand, given their capability of handling large queries, they are incredibly scalable and can also be deployed across various digital platforms